I like to move it, move it...

Trawling YouTube I came across something I find particularly entertaining - Flash Dance Mob. Don't ask me how I got there, I think it was amongst the many Glee videos I watched this afternoon and this was a suggestion! B&Q have just surprised customers with dance performances across the country - to raise money for Comic Relief - and it gave them some very good publicity. T-Mobile more famously used a flash mob video to help market their product (put together by Saatchi & Saatchi in London) - and it made me think that the concept of breaking out into a mass dance can really help draw attention in a big way! I think it's a great idea to market any product, and it does stick in people's minds. When I see commuters at a train station dancing I will think of T-mobile - life really is for sharing! I believe this is becoming a bigger thing in the UK (most probably all started in the States) and that we may see more brands using guerrilla marketing techniques. I'm just interested in seeing when the next one is, I may try and drag my husband along. Watch this space on more flash mob dancing...

I was saved by a gang of super heroes at Tussauds....

I haven't been to Madame Tussauds in London for a while, and with the Marvel Super Heroes 4D almost (well until May 30th) being a year old, my husband and I really wanted to see this exhibition. After you've walked around the building experiencing the realistic (in some cases a bit too realistic - Boris Johnson!?) waxwork models and the fantastic 'Spirit of London' ride you finally reach the Marvel area or Super Hero Command Centre (please note: you do have to pay a few quid extra to get in). The first thing which really isn't dfifficult to notice is the Incredible Hulk. I managed to squeeze myself into his grabbing hand - always a fun photo opportunity. Spider-Man is a fantastic interactive model, where visitors can 'hang out' with him, but the best one at all in my opinion was Samuel L. Jackson's Iron Man character Nick Fury. It was then onto the Marvel Superheroes 4D film...

A nine minute movie complete with high impact special effects. The story unites a team of Super Heroes including Hulk, Spider-Man, Wolverine, and Iron Man in a battle to stop evil genius Doctor Doom from detroying the command centre. The 4D element consists of being splashed with water (or dog sneeze), vibrating seats and Wolverine's claws coming through the back of your seat! A totally enjoyable experience for everyone. Doctor Doom is defeated and the super heroes save the command centre (that you're sitting in) from being blown up. The Marvel experience is worth a visit should you be in Tussauds for the day.

In other news Bieber fever will reach Madame Tussauds this March with a new waxwork of 'award winning singer and social media king' Justin Bieber - oh dear - I don't think any super hero is going to stop that one from happening.

Intro

Sitting at my desk on a dull looking day in Newbury I was working on some mobile feature ideas for some of the biggest brands out there. Thinking up new ideas to present content in an exciting way is always a challenge, but challenges are what keep me going in life. It suddenly occurred to me to start a blog, based on brand entertainment – another challenge and something I can start as a hobby! A place for the latest entertainment brand updates, and campaigns by the brands with entertaining ideas! I once went along to the Virgin Atlantic press event when the new terminal was launched at Heathrow. Richard Branson took advantage of the Spice Girls' reunion (a very short lived reunion as it turned out) and used them to 'cut the ribbon' for the new terminal. An interesting idea and part of the bigger Virgin Atlantic campaign, it certainly brought along the strangest of Spice Girl fans (including myself) and most importantly the world's press (also including myself - maybe the only Spice Girl fan press member?!). I made a great two minute video out of it and helped do my bit. Fan or not, people were interested, and that make's great blogging material! So here's the start of it...