Trawling YouTube I came across something I find particularly entertaining - Flash Dance Mob. Don't ask me how I got there, I think it was amongst the many Glee videos I watched this afternoon and this was a suggestion! B&Q have just surprised customers with dance performances across the country - to raise money for Comic Relief - and it gave them some very good publicity. T-Mobile more famously used a flash mob video to help market their product (put together by Saatchi & Saatchi in London) - and it made me think that the concept of breaking out into a mass dance can really help draw attention in a big way! I think it's a great idea to market any product, and it does stick in people's minds. When I see commuters at a train station dancing I will think of T-mobile - life really is for sharing! I believe this is becoming a bigger thing in the UK (most probably all started in the States) and that we may see more brands using guerrilla marketing techniques. I'm just interested in seeing when the next one is, I may try and drag my husband along. Watch this space on more flash mob dancing...
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