Intro

Sitting at my desk on a dull looking day in Newbury I was working on some mobile feature ideas for some of the biggest brands out there. Thinking up new ideas to present content in an exciting way is always a challenge, but challenges are what keep me going in life. It suddenly occurred to me to start a blog, based on brand entertainment – another challenge and something I can start as a hobby! A place for the latest entertainment brand updates, and campaigns by the brands with entertaining ideas! I once went along to the Virgin Atlantic press event when the new terminal was launched at Heathrow. Richard Branson took advantage of the Spice Girls' reunion (a very short lived reunion as it turned out) and used them to 'cut the ribbon' for the new terminal. An interesting idea and part of the bigger Virgin Atlantic campaign, it certainly brought along the strangest of Spice Girl fans (including myself) and most importantly the world's press (also including myself - maybe the only Spice Girl fan press member?!). I made a great two minute video out of it and helped do my bit. Fan or not, people were interested, and that make's great blogging material! So here's the start of it...